No comunicar, es imposible para las organizaciones.

A lo largo de mi experiencia en el campo de la comunicación he observado que muchas organizaciones no le prestan la atención suficiente o adecuada al componente comunicacional dentro de su razón de ser. Sin embargo, quieran o no emiten un mensaje a su entorno. Uno de los autores que desarrolla este postulado es Scheinsohn (2011). Expone que los axiomas “todo comunica” y es “imposible no comunicar”, en comunicación estratégica,… Read More »No comunicar, es imposible para las organizaciones.

Las organizaciones son personas.

A decir de Barquero el hombre ha vivido comunicado desde sus orígenes, según el medio y la época fue desarrollando sus procesos comunicativos y con la comunicación estableció nuevos sistemas de organización y convivencia. El abordaje de la comunicación humana presenta la ventaja que al ser una vivencia cotidiana todos pueden asimilarla confrontando sus postulados con sus experiencias. Según Scheinsohn este abordaje es útil para aplicar los conceptos comunicacionales de… Read More »Las organizaciones son personas.

Una estrategia de comunicación alineada a los objetivos de negocio.

Es importante mencionar que para toda organización que busca posicionarse y ser visible para su grupo meta, es crucial lograr que la estrategia de negocio y la estrategia de comunicación estén alineadas. Pero  la mayoría de las empresas se centran en establecer la estrategia de negocio y se olvidan de generar una estrategia de comunicación que contribuya a su logro. Por ello, cuando la comunicación logra establecer un trabajo cooperativo… Read More »Una estrategia de comunicación alineada a los objetivos de negocio.

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Do it with passion

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Always deliver more than expected

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Take the risk or lose the chance

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And so the adventure begins

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Actually, you can

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We rise by lifting others

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